Mass Media Division http://www.henandbarley.com Digital Strategy & Business Consulting Wed, 26 Jul 2017 13:55:06 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.2 http://www.henandbarley.com/wp-content/uploads/2017/02/cropped-MMD-LOGO-NEW-32x32.png Mass Media Division http://www.henandbarley.com 32 32 Is Search Engine Submission Necessary? http://www.henandbarley.com/is-search-engine-submission-necessary/ Thu, 17 Apr 2014 13:06:05 +0000 http://export.seowptheme.com/?p=350 The simple answer is no –?search engine submission?isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

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Can Any Inbound Linking Hurt My Ranking? http://www.henandbarley.com/can-any-inbound-linking-hurt-my-ranking/ Thu, 17 Apr 2014 13:04:17 +0000 http://export.seowptheme.com/?p=347 The answer is simple –?inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

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The Importance of Anchor Text in Back-links http://www.henandbarley.com/the-importance-of-anchor-text/ Thu, 17 Apr 2014 12:57:45 +0000 http://export.seowptheme.com/?p=342 The?importance of anchor text?with respect to a linking strategy cannot be overstated. Backlinks are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

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Absolute Links vs. Relative Links – SEO Value http://www.henandbarley.com/absolute-links-vs-relative-links-seo-value/ Thu, 17 Apr 2014 12:56:30 +0000 http://export.seowptheme.com/?p=339 The debate between?absolute links and relative links?continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

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Incorporation of Company Branding and SEO http://www.henandbarley.com/incorporation-of-company-branding-and-seo/ Thu, 17 Apr 2014 12:54:17 +0000 http://export.seowptheme.com/?p=336 SEO is not an exact science. This becomes apparent when trying to incorporate both?SEO and branding?into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

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Strategic Use of Images in Search Engine Optimization http://www.henandbarley.com/strategic-use-of-images-in-seo/ Thu, 17 Apr 2014 12:18:13 +0000 http://export.seowptheme.com/?p=331 When assessing?page structure and layout, there is a subtle, yet?strategic way to use images in an SEO-friendly manner?(beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

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Google now discounts all reciprocal links http://www.henandbarley.com/google-now-discounts-all-reciprocal-links/ Thu, 17 Apr 2014 12:16:35 +0000 http://export.seowptheme.com/?p=328 For a long time,?reciprocal links?have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]

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Facebook Marketing Explained (Case Study) http://www.henandbarley.com/facebook-marketing/ Thu, 13 Dec 2012 15:24:00 +0000 http://www.henandbarley.com/uncategorized/vimeo-video/ Tap into the power of Facebook? marketing and learn with this case study. This is a video tutorial about Facebook? Marketing Strategy explained by Mass Media Dynamics.  

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Pay Per Click Advertising Campaign (PPC) Explained http://www.henandbarley.com/pay-per-click/ Thu, 13 Dec 2012 14:54:11 +0000 http://www.henandbarley.com/uncategorized/youtube-video/ Increase your ranking by creating the best ad campaign ever and use this video as a simple reference for Pay Per Click. This is a video tutorial about Pay Per Click Advertising Campaign explained by Mass Media Dynamics.  

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Social Media Marketing Explained http://www.henandbarley.com/social-media-marketing/ Wed, 12 Dec 2012 15:01:49 +0000 http://www.henandbarley.com/uncategorized/video-post-type/ Use Social Media Marketing to increase brand awareness and improve customer relationship. This is a video tutorial about Social Media Marketing explained by Mass Media Dynamics.  

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